LA Star
This project was inspired by the Los Angeles Dodgers, and was co-created with my friend Raymond Martinez of @dazelosangeles. I approached him with a logotype idea with the “LAs” rearranged into a ‘star’, and we decided to collaborate on a fitted hat. Beyond the design, the hats became an opportunity to connect with Dodger fans, and most recently were given away to fans at the parade following their World Series victory.
Photo by Raymond Martinez
Smells Like Oranges
The goal of this project was to create a typeface using household items. A lot of testing was done with different fruits, like bananas, apples, and grapes. Oranges were chosen because their peels were easy to work with. The final result was a colorful display font named “Smells Like Oranges,” reminding people of the smell in a classroom when a student peels or eats one.
Fried Food Fest
The objective of this project was to create a flyer for an imaginary festival (food festival, music festival, movie festival, etc). We were tasked to create a logo for our imaginary event and also put together a brand guide for it. I chose to do a “Fried Food Fest” because when I thought of fairs or festivals I thought of the crazy fried foods that most of them have such as fried butter, fried gum, fried ice cream and more. The end result was a fun, eye-catching poster with hand-rendered type.
Brand Guide
Initial Sketches
